tokyo girls collection a/w 2010
September 27, 2010 § 2 Comments
Had the opportunity to check out TGC on September 4th, 2010 for the second time with S during my first weekend in Tokyo. Needless to say we had an awesome time filled with lots of swag, free gel nails and the opportunity to check out the newest collections from some of Tokyo’s finest! It’s a good thing I didn’t have my J-phone set up otherwise I would have had a hard time convincing myself not to buy things by barcode scanning.
The theme of the 11th TGC was “Back to the Classic Future” incorporated the fashion trends of A/W 2010 while looking back at the roots of the brands, rebuilding and creating hybrids. By inheriting the style TGC has accumulated over the years, the team behind TGC hopes to create a new page in history. Making the old, new again.
I remember checking out TGC 2 years ago and you can definitely see the improvement, whether it be the way they handle their press, the larger the venue or the support they’re receiving from the government and tourism agency. It’s a great fit as TGC leaves the heavy duty couture and slightly unobtainable fashion to JFW and focuses on real clothes from Tokyo to the world under the slogan of “Branding JAPAN, Branding ASIA, Branding the WORLD” inviting as many visitors from around the world to Japan (woohoo Canada!)
Participating brands include: Cecil McBee, Frees Mart, Kitson, Liz Lisa, Mercury DUO, +Rich, TopShop JP, AG by AquaGirl to name a few
While participating models included many of the popular faces from JJ, ViVi, CanCam and other Japanese fashion magazines.
There were also performances by: Kishidan, Sataandagi, Kana Nishin, May J and an insanely popular girl group called AKB48 (which contains 48 members who sing, dance, and take turns sharing the spotlight).
Approximately 30,000 idol-crazed girls flooded the crowds and waited patiently since the early morning to see their favourite models and idols despite the scorching weather of the Tokyo heat wave. But who could blame them? There simply isn’t anything else in the world quite like this.